This report by the World Travel & Tourism Council explores the significant role AI plays in enhancing business operations and creating more sustainable, personalized travel experiences. It includes various AI use cases and their impacts on the industry, showing how AI can optimize operations and improve customer experiences across travel and tourism sectors.

Amazon Web Services discusses how generative AI can revolutionize the travel and hospitality industry by enhancing the traveler and guest experience, increasing productivity, and fostering growth. The platform uses large machine learning models to help businesses in the industry discover new destinations and optimize every step of the customer journey.

Marriott International has implemented AI to enhance guest experiences by using chatbots for customer service inquiries. These AI-driven systems improve the efficiency and effectiveness of handling guest requests and issues, leading to faster resolution times and increased customer satisfaction.